As we were talking about in class on Monday, advertisements can be very influential and not depending upon the person and the message. This is occurs a lot in anti drug ads targeted at teenagers. We also spoke of the MTV movement "rock the vote" which may be the only saving grace the music network has. As many of you well know young voters have the lowest turnout percentage of anyone and are incredibly difficult to mobilize. So, celebrities have started to do PSA that encourage the youngins to get out the vote. The most memorable of these was definitely Puff Daddy aka Puffy aka Sean Diddy Colmbs aka P Diddy (I have no idea what to call him) and his Vote or Die attire. P Diddy has paved the way and many celebrities have jumped on this bandwagon. One of these advertisements I found on youtube was probably the most effective of the ones I saw. Instead of the brash message of Vote or Die, or Rock the Vote young celebrities encourage the viewer to not vote. "Don't vote because you don't care about health care, or the financial crisis or education or women's rights or abortion rights" the list goes on and on. They go on to identify the reasons one might rationalize not voting, but should anyway. The commercial has a sarcastic and even humorous tone. At one point Sarah Silverman says "you can literally register to vote while you poop, if you have a laptop." I enjoyed this ad greatly and I hope it had the desired effect. It is one of the first celebrity endorsement that I have seen that could fulfill its intent. What do you think?